SOCIAL MEDIA DIRECTOR (JOHANNESBURG OR REMOTE)

Recruiter4You is working with a fast-growing iGaming company that is entering a period of hyper-growth and looking for a high-calibre Social Media Director to build and lead its social media engine. This is not a mid-level Social Media Manager role . The company is looking for a proven player-coach who has already managed and scaled high-volume, multi-platform social channels within iGaming, covering both casino and sportsbook . The Role You will take ownership of the social media operation, remaining hands-on while building the systems, processes and team required to scale. • Own and execute the social media strategy across TikTok, Instagram, X, YouTube, Facebook and other relevant platforms. • Manage high-volume content operations end-to-end: production → QA → scheduling → publishing → reporting . • Continue executing day-to-day while building and leading the wider social media team. • Drive live and matchday coverage around major sporting events, including nights and weekends , alongside always-on casino content. • Build and manage influencer, creator and KOL programmes focused on commercial results , not simply reach or gifting. • Use AI, automation, scheduling and analytics tools to improve the speed and effectiveness of the operation. • Work closely with Marketing, Partnerships, Performance, Product, Compliance and other teams. • Build engaged communities while turning social traffic into measurable business results. • Track performance through tagged visits, registrations and FTDs , rather than simply follower numbers. • Stay ahead of social, sports, casino and iGaming trends and continuously identify opportunities for growth. What We're Looking For iGaming experience is non-negotiable. We need someone who has already demonstrated the ability to operate at scale across multiple high-volume channels, ideally covering TikTok, Instagram, X, YouTube and Facebook . You should be able to demonstrate: • Proven experience scaling large, multi-platform iGaming social channels. • Strong experience across both casino and sportsbook . • A track record of running creator/influencer programmes with measurable commercial outcomes. • Hands-on experience with AI, automation, scheduling and analytics tools . • The ability to build processes, systems and teams rapidly. • A genuinely hands-on approach — this is a player-coach role , not a purely strategic/directorial position. • A strong commercial mindset and willingness to be measured against registrations, tagged traffic and FTDs . Proof of Scale Candidates will need to provide 2–3 examples of channels they have managed , including channel URLs and meaningful numbers. We are also interested in seeing examples of creator/influencer programmes you have personally managed and the tools/technology you have used. Location: Johannesburg strongly preferred. Remote can be considered for an exceptional candidate with an outstanding track record and the ability to cover live sports windows. If you are a proven iGaming social leader who has actually built and scaled channels at this level , I'd be very interested in hearing from you.