VICE PRESIDENT OF GROWTH MARKETING

Position: VP of Growth Marketing Status: Full-Time / Permanent / Exempt Reports To: Chief Growth Officer Location: Remote (U.S.) Salary: $210,000-$250,000 Per Year Incentives: Annual Bonus + Equity The Opportunity This is a senior, high-visibility role reporting directly to the Chief Growth Officer, owning the demand engine for the SavATree brand. The mandate is to drive more qualified leads across ~100 owned & operated local branches at a cost-efficient ROAS target - while supporting LTV growth thru driving xsell/upsell services. You will run a $15M+ budget that you will plan down to the branch level and deploy across channels, agencies, and contractors to support qualified lead gen while managing to cost-per-lead (CPL), Customer Acquisition Cost (CAC), and ROAS. We are looking for a leader who sets demand strategy and sees around corners - not only an optimizer. You will be hands-on and data-rigorous but you will be expected to think bigger: where the next point of growth comes from, how we win local search, how we support must-win markets, and how AI and automation will drive our success. What you'll own Lead generation & advertising • Paid search and Google Local Services Ads (LSAs) • Paid social • Connected TV & video • SEO, local and multi-location SEO across ~100 branch markets • Website and conversion-rate optimization (CRO) • Direct mail • Print and offline advertising • Offer testing • Incrementality and ROI measurement • Commercial / B2B demand generation • Local media budget, pacing, and ROI - managed to CAC, CPL, and ROAS at the branch level • Agency & contractor management and accountability • Growing the recurring / subscriber base as a primary funnel objective Where you'll partner You'll partner closely with peer leaders in marketing to achieve success for the brand: • Director of Brand & Integrated Marketing who drives campaign calendar, brand marketing, creative, product marketing, PR, organic social, de novo launch / field marketing • VP CRM who drives automation & lifecycle via email/SMS lifecycle, CRM, and data pipelines for marketing Your team You will lead a team of three plus a roster of agencies and contractors. You'll have the latitude to shape, develop, and make changes to deliver outcomes. Why you'll love this role We are a scaling company with industry leader category status, that has high growth expectations and the organizational ability to move quickly. We are data-driven with access to the data you'll need to succeed. This role's executive sponsor operates with a highly aligned, loosely coupled approach to people management - the person in this role will have the latitude to move fast because they exhibit superior judgment and strategic thinking behind their decisions. The right candidate has expertise in: • Digital channel management- particularly in paid social and CTV, but also AdWords, Google LSAs, SEO • Offline channels (direct mail, print, local radio) • Multi-location / field-based business - ideally managing performance down to the location level • Managing media investments to a CAC target and/or ROAS • Experience developing incrementality and attribution measures of media & channel efficacy • Building landing-page experiences and running disciplined A/B testing to measure impact • Managing agencies and contractors with a hands-on approach - you drive accountability and continuous improvement in performance • Treating ad copy and creative as a lever, not an afterthought - partnering with brand/creative to make ads more effective while respecting brand guidelines and how we show up • Commercial / B2B demand generation (a plus) Qualifications • Bachelor's degree • 10+ years in marketing with a focus on B2C customer acquisition / demand generation, including experience leading a team • Experience in B2C multi-location and/or field-based businesses strongly preferred • Deeply analytical, with a focus on CAC, CPL, ROAS, and measurable ROI • Proven track record managing successful cross-channel acquisition programs at scale • Strong project-management skills and attention to detail, with the ability to run many efforts simultaneously • Excellent written and verbal communication skills - experienced in executive presentation of marketing efforts • Track record collaborating with cross-functional teams and non-marketing operators Desired Attributes • Strategic thinker who can take a high-level objective and run with it. • Focuses on strategy over just "adding channels" - how to reach the right audience and where that audience will be • Experienced leveraging AI to drive team efficiencies and growth objectives • Comfortable moving between tactical and strategic work - all of us are still hands on at all levels of the business • Measurement-obsessed - you ensure every dollar is working on strategies that move the needle • Builds relationships across many personalities - this role supports operators across the entire country • Creates lightweight process where needed to simplify • Low ego - you focus on team wins and care little who gets credit • High ambition - you do great work because its core to who you are • Thrives in ambiguity and a fast-changing environment