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ASSOCIATE MANAGER, NATIONAL FIELD PROGRAMS – BUFFALO WILD WINGS

Inspirebrands
Full-timemid
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Job description

<div><div><p>The <b><span>Associate<span> </span></span><span>Manager, National Field Programs</span></b> will p<span><span>artner with the Manager, National Field Programs to support the execution, communication, deployment, and optimization of National Field Programs (NFP) and Local Store Marketing initiatives. Serve as a liaison between Field Marketing, Operations, Integrated Marketing, agency partners, vendors, franchisees, and field teams to ensure successful activation of marketing programs, resources, and platforms.</span> </span></p><p></p></div><div><p><b><span>KEY RESPONSIBILITIES:</span></b><span> </span></p></div><div><ul><li><p><span><span>Support execution and deployment of National Field Programs, activation window initiatives, and local marketing strategies.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Develop and execute franchisee and internal communication plans, including activation calls, training materials, launch communications, and program updates.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Coordinate development, collection, organization, and deployment of program toolkits, playbooks, one-sheeters, creative assets, and field marketing resources supporting<span> </span></span><span>activation</span><span><span> </span>windows and local marketing initiatives.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Partner with approved agencies and internal stakeholders to develop creative assets and marketing materials supporting National Field Programs, activation windows, and local marketing initiatives.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Serve as the primary business partner for<span> </span></span><span>HubKonnect</span><span><span> </span>and Local Store Marketing ecosystem support, training, adoption, and coordination.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Collaborate with internal partners to upload,<span> </span></span><span>maintain</span><span>, and distribute marketing assets, promotions, program materials, and resources for system-wide access and<span> </span></span><span>utilization</span><span>.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Coordinate training, communications, and support for field marketing platforms and resources.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Develop presentations, updates, materials, activation recaps, and after-action reviews.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Coordinate monthly and quarterly reporting, performance summaries, participation metrics, and program insights.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Support implementation of new processes, tools, and field marketing initiatives designed to improve execution and adoption.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Support field readiness by coordinating asset distribution, training resources, platform updates, and program deployment requirements across cross-functional teams.</span></span><span> </span></p></li></ul></div></div><div><div><ul><li><p><span><span>Support local media requests, fundraising platform initiatives, and field marketing support requests.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Oversee maintenance of marketing resources, content libraries, assets, and platform materials to ensure accuracy, consistency, and accessibility.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Serve as a primary point of contact for franchisees, field teams, agency partners, and vendors<span> </span></span><span>regarding</span><span><span> </span>National Field Program initiatives and Local Store Marketing resources.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Partner cross-</span><span>functionally</span><span><span> </span>to support field marketing projects and business priorities.</span></span><span> </span></p></li></ul></div><div><p><span> </span></p></div><div><p><b><span>EDUCATION QUALIFICATIONS:</span></b><span> </span></p></div><div><ul><li><p><span><span>Bachelor&#39;s degree in Marketing</span><span>, Communications, Business, or related field preferred, or equivalent work experience.</span></span><span> </span></p></li></ul></div><div><p><span> </span></p></div><div><p><b><span>EXPERIENCE QUALIFICATIONS:</span></b><span> </span></p></div><div><ul><li><p><span><span>Minimum 4-6 years of field marketing, franchise marketing, local marketing, brand marketing, or related experience.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Experience managing multi-market marketing programs and initiatives.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Experience working cross-functionally with franchisees, operations, vendors, agency partners, and internal stakeholders.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Restaurant, retail, hospitality, or franchise marketing experience preferred.</span></span><span> </span></p></li></ul></div><div><p><span> </span></p></div><div><p><b><span>REQUIRED KNOWLEDGE,<span> </span></span><span>SKILLS</span><span><span> </span>OR ABILITIES:</span></b><span> </span></p></div><div><ul><li><p><span><span>Strong project management and organizational skills.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Excellent written, verbal, presentation, and interpersonal communication skills.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Proven ability to build relationships and collaborate across multiple stakeholder groups.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Strong analytical, problem-solving, and decision-making abilities.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Experience developing communications, presentations, training materials, creative assets, and marketing resources.</span></span><span> </span></p></li></ul></div></div><div><div><ul><li><p><span><span>Ability to manage multiple priorities in a fast-paced environment.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Strong attention to detail and commitment to quality execution.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Proficiency</span><span><span> </span>in Microsoft Office and marketing technology platforms.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Ability to work independently and remotely with minimal supervision.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Ability to travel domestically up to 20% as business needs require.</span></span><span> </span></p></li></ul></div><div><p><span> </span></p></div><div><p><b><span>PREFERRED KNOWLEDGE, SKILLS, OR ABILITIES:</span></b><span> </span></p></div><div><ul><li><p><span><span>Experience supporting field marketing programs within the restaurant, retail, hospitality, or franchise industry.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Experience with<span> </span></span><span>HubKonnect</span><span>, Local Store Marketing platforms, loyalty programs, CRM tools, or related marketing technologies.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Experience with budget tracking, invoice processing, and program reporting.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Experience working with agencies, media partners, promotional vendors, or creative partners.</span></span><span> </span></p></li></ul></div><div><p><span> </span></p></div><div><p><b><span>DECISION MAKING AUTHORITY:</span></b><span> </span></p></div><div><ul><li><p><span><span>Empowered to make recommendations to the Manager, National Field Programs<span> </span></span><span>regarding</span><span><span> </span>program deployment, communications, process improvements, field resources, and optimization opportunities.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Empowered to approve routine communications, training materials, and operational processes within established guidelines.</span></span><span> </span></p></li></ul></div><div><p></p></div></div><p style="text-align:inherit"><br /> </p>Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.

Skills

Microsoft OfficeHubKonnectLocal Store Marketing platformsLoyalty programsCRM tools