DIRECTOR, DIGITAL EXPERIENCE & MARTECH

<p style="text-align:left">Built on meritocracy, our unique company culture rewards self-starters and those who are committed to doing what is best for our customers.</p><p style="text-align:inherit"></p><p><b>Position Overview:</b></p><p>We are seeking an experienced <b>Director, Digital Experience &amp; Marketing Technology (MarTech)</b> to lead the execution, optimization, governance, and operational management of Arrowhead Intermediaries&#39; digital marketing ecosystem.</p><p>This role is responsible for translating Arrowhead Intermediaries&#39; Digital Experience and MarTech strategy into scalable execution across website, email, marketing automation, and future digital engagement platforms. The Director will partner closely with the SVP, Strategic Distribution &amp; Digital Experience and direct reports to operationalize customer experience initiatives, support future CRM capabilities, improve digital performance, and ensure successful delivery of digital transformation priorities.</p><p>The ideal candidate will bring a strong combination of global digital marketing operations, marketing technology, website management, vendor leadership, and team development experience. A passion for building scalable processes, optimizing customer experiences, and supporting business growth through digital capabilities in a multi-brand environment is essential.</p><p><b>Key Responsibilities:</b></p><ul><li><b>Digital Experience Operations: </b>Lead the execution and ongoing management of Arrowhead Intermediaries&#39; digital experience and marketing technology capabilities across web, email, marketing automation, and future customer engagement platforms<b>.</b></li></ul><ul><li>Oversee day-to-day operation and optimization of enterprise digital platforms.</li><li>Support implementation of approved Digital Experience and MarTech initiatives.</li><li>Partner with Technology, Data, Legal, and Compliance teams to ensure successful execution and governance.</li><li>Drive continuous improvement focused on usability, accessibility, engagement, performance, and customer experience.</li></ul><p></p><ul><li><b>Website &amp; MarTech Platform Leadership: </b>Provide operational leadership for the organization&#39;s website ecosystem, marketing technology platforms, and future digital capabilities.</li></ul><ul><li>Manage global website operations, marketing compliance, governance, optimization, and enhancement initiatives with support from Global Website Management Lead.</li><li>Manage platform governance, user adoption, training, and operational readiness activities.</li><li>Support implementation and adoption of marketing technology capabilities.</li><li>Coordinate platform administration, testing, training, and change management activities.</li><li>Lead relationships with digital agencies, implementation partners, and technology vendors.</li></ul><p></p><ul><li><b>Marketing Automation &amp; Customer Engagement: </b>Support the development and execution of digital communication and engagement capabilities that strengthen customer and partner experiences.</li></ul><ul><li>Oversee email marketing operations and marketing automation programs with support from Global Email Marketing Lead.</li><li>Support CRM and LLM readiness, implementation, customer journey enablement, segmentation, personalization, and lifecycle marketing initiatives as future capabilities are developed.</li><li>Establish scalable processes, workflows, governance standards, and operational best practices.</li><li>Ensure compliance with privacy, accessibility, and regulatory requirements.</li></ul><p></p><ul><li><b>Digital Reporting, Analytics &amp; Optimization: </b>Drive operational reporting and performance measurement that supports informed business decisions and continuous improvement.</li></ul><ul><li>Monitor digital marketing performance and operational KPIs.</li><li>Develop reporting and insights for leadership and stakeholders.</li><li>Partner with Data &amp; Analytics teams to strengthen reporting capabilities and measurement frameworks.</li><li>Identify opportunities to improve platform utilization, effectiveness, and customer engagement.</li></ul><p></p><p><b>Collaboration &amp; Leadership:</b></p><ul><li><b>Cross-Functional Leadership: </b>Collaborate with key stakeholders to ensure alignment between digital marketing initiatives, business priorities, and organizational goals.</li><li><b>Technology &amp; Data Collaboration: </b>Partner closely with Technology, Data, Legal, and Compliance teams to support integrated digital experiences and future customer engagement capabilities.</li><li><b>Team Leadership: </b>Lead and develop Arrowhead Intermediaries&#39; digital marketing team, including the Global Website Management Lead and Global Email Marketing Lead, while helping establish scalable operating processes, governance standards, and future team structures.</li><li><b>Execution Leadership: </b>Provide hands-on leadership and direction for digital initiatives, ensuring high-quality delivery while maintaining focus on operational excellence and business outcomes.</li></ul><p><b>Qualifications:</b></p><ul><li>Minimum of 12 years of experience in digital marketing, marketing technology, website management, marketing automation, or related disciplines.</li><li>Experience leading digital marketing teams and managing cross-functional initiatives.</li><li>Experience implementing and optimizing digital platforms in a complex, multi-brand or highly regulated environment.</li><li>Experience managing agencies, vendors, technology partners, and implementation resources.</li><li>Strong understanding of website management, AEO/LLM optimization, email marketing, marketing automation, analytics, customer engagement, and digital marketing operations.</li><li>Working knowledge of CRM platforms such as Microsoft Dynamics 365, Salesforce, HubSpot, or similar enterprise CRM solutions preferred.</li><li>Experience supporting CRM implementation, customer journey development, segmentation, personalization, and digital engagement programs preferred.</li><li>Experience with Adobe Experience Manager (incl. Assets), Adobe Analytics/Customer Journey Analytics, Adobe Journey Optimizer, Adobe Campaign, or other Adobe Experience Cloud solutions preferred.</li><li>Experience supporting enterprise website migrations, digital transformation initiatives, or large-scale marketing technology implementations preferred.</li><li>Experience in insurance, financial services, or other highly regulated industries preferred.</li><li>Strong analytical skills and ability to translate digital performance data into actionable recommendations.</li></ul><p><b>Why Join Us:</b></p><ul><li>Help shape the future of Digital Experience and Marketing Technology at a growing, innovative organization.</li><li>Help establish the operational foundation for Arrowhead Intermediaries&#39; next generation digital experience and growth enablement capabilities.</li><li>Play a key role in enterprise digital transformation initiatives that will impact customers, partners, and business growth.</li><li>Work alongside talented teammates across Marketing, Technology, Data, and Operations.</li><li>Lead the execution of meaningful digital investments and capabilities that will help define Arrowhead Intermediaries&#39; future customer experience.</li><li>Competitive salary and benefits package.</li></ul><p></p><p style="text-align:inherit"></p><p style="text-align:left"><b>Pay Range</b></p>$150,000.00 - $165,000.00 Annual<p style="text-align:inherit"></p><p style="text-align:left"><i><span>The pay range provided above is made in good faith and based on our lowest and highest annual salary or hourly </span><span>rate paid for the role and takes into account years of experience required, geography, and/or budget for the role.</span></i></p><p style="text-align:inherit"></p><p style="text-align:left"><b>Teammate Benefits &amp; Total Well-Being</b></p><p style="text-align:left">We go beyond standard benefits, focusing on the total well-being of our teammates, including:</p><ul><li><i><u>Health Benefits</u></i>: Medical/Rx, Dental, Vision, Life Insurance, Disability <span><span><span><span><span><span class="WKM1">Insurance  </span></span></span></span></span></span></li><li><i><u>Financial Benefits</u></i>: ESPP; 401k; Student Loan Assistance; Tuition Reimbursement </li><li><i><u>Mental Health &amp; Wellness</u></i>: Free Mental Health &amp; Enhanced Advocacy Services</li><li><i><u>Beyond Benefits</u></i>: Paid Time Off, Holidays, Preferred Partner Discounts and more. </li></ul><p style="text-align:inherit"></p><p style="text-align:left"><i>Not reflective of all benefits. Enrollment waiting periods or eligibility criteria may apply to certain benefits. Benefit details and offerings may vary for subsidiary entities or in specific geographic locations.</i> </p><br /><p><b>Recruiting Vendor Disclosure Statement</b></p><p>Brown &amp; Brown does not accept unsolicited resumes from external recruiters, recruitment vendors or employment agencies (&#34;Recruiting Vendors&#34;). Recruiting Vendors must have a valid written agreement and received prior written authorization from an authorized Brown &amp; Brown representative before submitting candidates for any publicly posted role. Any unsolicited resumes submitted to Brown &amp; Brown or its employees become the property of Brown &amp; Brown, and no fees will be paid for such submissions. Additional information regarding this policy can be found on our careers page.</p><p></p><p><span><b><span>The Power To Be Yourself </span></b></span><span><span> </span></span></p><p><span>As an Equal Opportunity Employer, we are <span>committed to fostering an inclusive environment comprised of people from all backgrounds, with a variety of experiences and perspectives, guided by our Diversity, Inclusion &amp; Belonging (DIB) motto, “The Power to Be Yourself”. </span></span></p>