DIGITAL MARKETING ASSOCIATE (POOLING)

Salary Range: PHP 20,000 - 25,000 Responsibilities: Social • Assist in developing and executing social media strategies across various platforms, including content creation, scheduling, and engagement. • Support in monitoring social media channels, analyzing performance metrics, and identifying opportunities for optimization. • Aid in crafting compelling social media content, including copywriting, graphic design, and video editing. • Collaborate with team members to align social media efforts with overall digital marketing objectives and client goals. • Participate in brainstorming sessions and contribute creative ideas for social media campaigns and content. Influencer Marketing • Provide support in influencer marketing campaigns, including influencer identification, outreach, and collaboration management. • Assist in coordinating influencer partnerships, contracts, and content approvals to ensure campaign success. • Aid in monitoring influencer campaign performance and analyzing key metrics for optimization. • Assist in conducting research on industry trends, competitor activity, and influencer insights. • Support in preparing influencer marketing reports and presentations for internal teams and clients. Search • Assist in managing paid search campaigns across platforms such as Google Ads, Bing Ads, and social media advertising. • Aid in keyword research, ad copywriting, and bid management to optimize campaign performance. • Support in analyzing campaign data and performance metrics to identify areas for improvement and optimization. • Provide assistance in A/B testing and experimentation to drive better results in search advertising. • Collaborate with team members to integrate search campaigns with broader digital marketing strategies. SEO • Support in implementing on-page and off-page SEO strategies to improve website visibility and organic search rankings. • Assist in conducting keyword research and optimizing website content for relevant search terms. • Aid in technical SEO audits and optimization efforts, including site speed improvements and schema markup implementation. • Provide support in monitoring and analyzing SEO performance metrics, such as keyword rankings, organic traffic, and backlink profiles. • Collaborate with content creators and web developers to implement SEO best practices across digital assets. Direct Marketing • Assist in planning and executing direct marketing campaigns, including email marketing, SMS marketing, and CRM initiatives. • Support in developing targeted email and SMS campaigns, including list segmentation, content creation, and scheduling. • Provide assistance in managing CRM tools and databases, ensuring data accuracy and compliance. • Aid in monitoring campaign performance metrics, analyzing results, and providing insights for optimization. • Collaborate with team members to integrate direct marketing efforts with broader digital marketing strategies Pitches and Presentations • Participate in pitch presentations and brainstorming sessions, providing support and insights in digital marketing strategy and execution. • Assist in preparing presentation materials and communicating ideas effectively to internal teams and clients. Industry Knowledge • Stay informed about market developments and opportunities within the advertising, digital, creative, technology, marketing, and consulting industries. • Keep abreast of digital marketing techniques and trends to inform strategy and decision-making. • Share industry knowledge openly and regularly with the team to foster continuous learning and improvement. Requirements: • Bachelor's degree in Marketing, Communications, Business, or related field. • Strong interest in digital marketing with a desire to learn and grow in each area. • Excellent communication skills, both verbal and written. • Analytical mindset with the ability to interpret data and draw actionable insights. • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Suite products. • Strong organizational skills and attention to detail. • Ability to work collaboratively in a team environment and multitask in a fast-paced setting. • Ability to work independently in a remote work setting. • Enthusiasm for delivering exceptional results and contributing to client success. • Prior internship or relevant work experience in digital marketing is a plus but not required.