MARKETING DATA ANALYST

ThreeTrader is looking for a Marketing Data Analyst to build a reliable view of marketing performance across the complete client journey—from first interaction through registration, verification, first-time deposit and active trading. This role will help the business understand which markets, channels, campaigns and audience segments generate genuine commercial value. Key Responsibilities • Build and maintain marketing dashboards covering acquisition, activation, retention and revenue. • Connect and analyse data from advertising platforms, websites, CRM systems, trading systems and internal databases. • Define consistent reporting standards and data definitions across marketing teams. • Measure performance by market, channel, campaign, creative, device and customer segment. • Analyse the funnel from visitor to registration, KYC completion, first-time deposit and active client. • Develop attribution models and evaluate channel incrementality. • Monitor CAC, CPA, cost per verified client, cost per FTD, LTV, ROAS and payback period. • Identify tracking gaps, data-quality issues and abnormal performance patterns. • Partner with marketing teams to improve budget allocation and campaign efficiency. • Create customer cohorts and analyse retention, deposit and trading behaviour. • Support forecasting, target setting and annual marketing planning. • Design measurement frameworks for experiments, promotions and new-market launches. • Present complex analysis as clear commercial recommendations for senior management. Success Measures • Accuracy and reliability of marketing reporting • Dashboard adoption across the business • Reduction in tracking and attribution gaps • Speed of insight delivery • Improvement in budget-allocation decisions • Marketing CAC and payback-period visibility • Quality of forecasting and performance recommendations • 3–5+ years of experience in marketing analytics, product analytics or business intelligence. • Advanced SQL and strong spreadsheet skills. • Experience with visualisation platforms such as Power BI, Tableau or Looker. • Experience with GA4, Google Tag Manager and major advertising platforms. • Understanding of attribution, cohort analysis, funnel analysis and experimental design. • Ability to work with large, multi-source datasets. • Strong commercial judgment and communication skills. • Experience with Python or R is desirable. • Experience in FX, CFD, fintech, financial services, gaming or another high-volume digital acquisition business is highly desirable. Ideal Profile You are commercially curious and naturally sceptical of surface-level metrics. You want to know not only which campaign generated registrations, but which activity created verified, funded and valuable long-term clients. • Competitive salary and performance-based bonus • Opportunity to own and shape creative direction in a high-growth market • A collaborative, international team culture with flat hierarchy • Modern office in Taichung with flexible working arrangements • Professional development budget and access to industry tools and resources • The chance to be part of a pivotal growth phase in the Asia-Pacific FinTech space