SENIOR PERFORMANCE OPTIMIZATION MANAGER (PAID SOCIAL) / BRANDWORKS

• Execute and optimize social campaigns across various platforms, such as Meta,LinkedIn, Tik Tok, and more with a focus on achieving media or performance KPIs. • Utilize your expertise in paid social advertising to develop and implement effective campaign strategies, targeting methods, and ad creatives. • Monitor campaign performance, analyze data, and identify areas for optimization and improvement to drive maximum results. • Prepare comprehensive reports and metrics, showcasing campaign performance, key insights, and recommendations for further optimization. • Conduct A/B tests to improve ad performance, generate insights, and refine targeting and creative strategies. • Build and update dashboards to provide real-time visibility into campaign performance and key metrics. • Act as a mentor and curator for junior and middle specialists, providing guidance, support, and sharing best practices to enhance their skills and knowledge in paid social advertising. • Collaborate closely with the English-speaking Client Service team, ensuring effective communication, understanding client requirements, and addressing their needs and concerns.